I help companies and entrepreneurs get out of the sandbox and onto the playing field concerning public relations, digital marketing, and brand and reputation management to attract the awareness they deserve that drives sales. 

I’m a versatile leader with a proven history of delivering measurable results through strategic, traditional, non-traditional, and digital content marketing and communications. I’m a creative problem solver experienced in working with executive leadership and corporate boards to design and implement strategies. I manage and execute crisis communications, collaborate with multiple stakeholders to achieve goals, cultivate relationships, and build consensus among diverse parties. Additionally, I’m an expert in crafting reputation-building initiatives, managing simultaneous projects within tight deadlines, and have extensive understanding of business strategies across multiple channels.

• External & Internal Communications

• Marketing Communications

• PR & Media Relations

• Brand Journalism / Thought Leadership

• Digital Strategy

• ROI; Data Analysis & Insights

• M&A / Change Management

• Crisis Communications / Issues Management

• Reputation & Brand Management

• Social Media Management & Marketing; SEO/SEM

• Corporate Social Responsibility (CSR)

• Content Strategy & Creation

• B2B, B2C, CPG, Ecommerce Marketing

• Agency Management

• Sustainability Communications

• Executive/C-suite Communications

• Diversity, Equity, and Inclusion

Nestlé Waters North America
(now BlueTriton Brands)

Stamford, CT / Remote | 2020-2021
Created growth initiatives for global Fortune 100 health and hydration company with revenues of $4.5 billion and 7,000 employees.

Senior Manager, Executive Engagement & Thought Leadership | 2020-2021

• Oversaw national and regional strategic planning and execution of integrated campaigns through traditional and digital channels in order to achieve business goals.

• Drove business, corporate, and brand communications to improve reputation externally and internally.

• Elevated executive visibility programs and crafted strategic, tailored executive communications.

• Created, planned, and tracked social media posts and profiles for executives.

• Increased strategic content production 75% and improved social media engagement 150%.

• Developed thought leadership platforms and virtual events, secured speaking opportunities, and drove external and internal promotion.

Sealed Air Corporation

Charlotte, NC | 2015-2019
Led external communications for Fortune 500 global packaging company with revenues of $4.7 billion and 15,000+ employees. Oversaw strategic planning, execution, and metrics reporting for large digital campaigns and ecommerce initiatives. Also, drove key non-digital communications and managed budget. Progressively promoted throughout company tenure to Director, Global Public Affairs. Reported to SVP, Global Corporate Communications; oversaw team of two, managed global agency of record, and managed interdisciplinary content teams.

Director, Global Public Affairs | 2017-2019

• Created comprehensive, integrated communications plans to engage with a wide range of stakeholders and partners to drive sales, grow customer base, improve reputation, increase engagement, improve company standing

• Developed smart, effective, and engaging external communications and thought leadership strategies; drove new audience to company website, doubled time spent on page, increased social media engagement by 100%

• Acted as company spokesperson; served as crisis communications lead; developed and maintained strong relationships with key external partners

• Upheld corporate brand globally through change communications and M&A activities

• Secured national and local top-tier business media; generated compelling, media-focused content such as press releases, messaging documents, and pitches

• Leveraged analytics to create key insights and further improve campaigns and programs

Corporate Affairs and Brand Manager | 2015-2017

• Conceptualized, developed, and executed on a variety of strategic external communications and thought leadership campaigns to fulfill company objectives and ensure a consistent stream of positive impressions to increase engagement, brand image, loyalty, and visibility

• Developed executive personas and enhanced visibility for CEO and C-suite executives through digital initiatives, social media, and speaking opportunities

• Created and launched company’s thought leadership platform, which included fresh content and a robust campaign such as paid and earned media, organic social media, and digital marketing communications

• Provided strategic leadership and tactical support to global stakeholders

Unison Agency
(now REQ)

Washington, D.C. | 2013-2015
Led accounts to success for digital marketing, branding, and web development agency, which catered to boutique and corporate clients. Managed a wide range of initiatives including WordPress website design and build, brand development, social media strategy, content creation, and reputation management. Worked with cross-functional teams including UX/UI designers, creative designers, developers, and external partners.

Marketing Manager | 2014-2015

• Responsible for creating, implementing, and monitoring PR, marketing, website, and social media strategies for company brand and numerous clients

• Improved company’s digital presence and increased social and web traffic up to 139%

• Developed robust social media strategies and content calendars for company and clients

Producer | 2013-2015

• Prepared and executed client strategies in digital, creative, and financial scopes to fulfill marketing and communications needs and provide top customer experience for clients

• Created digital content for WordPress websites, email marketing campaigns, and advertisements

Hope For The Warriors

Washington, D.C. Metro Area | 2009-2013
Led development and execution of external marketing strategies for highly rated national military nonprofit organization with fundraising revenues of $7.8 million. Progressively promoted throughout tenure at company to Marketing Director; reported directly to CEO and oversaw team of two.

Marketing Director | 2012-2013
Marketing Coordinator | 2009-2011

• Created marketing department within company and established all brand guidelines and procedures

• Promoted national organization, ensured consistent branding externally and internally, strategically grew brand through multiple digital and traditional channels

• Developed and implemented integrated digital and traditional marketing strategies and generated leads through automated email marketing solutions, SEM, SEO, and paid media; planned and oversaw budgets

• Wrote, edited, and created fresh content including blogs, social media content, and video and audio scripts

• Spearheaded company rebrand; updated logo, mission statement and slogan; developed associated collateral; managed new website development; created online merchandise store

The Wakem Group, LLC

Washington, D.C. | 2009
Boutique public relations firm

Public Relations Coordinator

• Organized fundraising efforts and planned events for U.S. Representatives and elite clientele

Town & Country Magazine

New York, NY | 2008
Hearst Corporation American luxury lifestyle magazine

Fashion and Accessories Intern

• Responsible for fashion closet; managed wardrobe and accessories for photo shoots

• Liaised with national and international public relations firms